From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities and our climate.

Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered – chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally-run machine, but over time he found himself disgusted with the excess, cruelty, and small-town devastation this system entailed.

This inspired forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening gap between consumers and their food. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach “radical traditional” and it made him the pioneer of regenerative agriculture long before the phrase existed.

With keen storytelling, a good dose of irreverence, and an unflinching willingness to speak truth to power, Harris shows us why it’s never been more important to know your farmer than now.